ASA Advocating

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ASA

EDUCATING POLICYMAKERS ABOUT SPECIALIST CARE

PCI manages the American Society of Anesthesiologists’ campaign to enhance ASA advocacy efforts in generating awareness and support of physician-led anesthesia and pain care and to foster greater awareness of the specialty among the public. We started with “When Seconds Count” (WSC), and now their new “Made for This Moment” (MFTM).

The campaign centers on an interactive website with resources for policymakers, the public and members. Activities include social and digital tactics, media relations, patient videos, policymaker education collateral and infographics.

RESULTS
436 print, broadcast and online mentions
74M audience reached
4,000+ increased engagement on the annual meeting’s hashtag on social media
2.1 M audience impressions
POLICY MAKERS AND PUBLIC AWARENESS
KEEP IN TOUCH
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