RECORD NUMBER OF MEDIA PLACEMENTS

The American Society of Anesthesiologists (ASA) tapped PCI to help increase its presence in traditional and social media channels surrounding its annual meeting. Targeted, high-touch outreach to consumer and trade reporters resulted in a record number of media placements for the ASA annual meeting.

SOCIAL MEDIA PRESENCE

By harnessing existing conversations, establishing new protocols for disseminating information on behalf of ASA and centralizing the locations for conversations on social media, PCI was also able to dramatically increase the meeting’s social media presence.