In 2019, after being closed for eight months to undergo a $6 million capital campaign to renovate and add permanent live animal exhibits featuring dozens of mollusks species, the Bailey-Matthews National Shell Museum in Sanibel, Florida, turned to PCI to reshape its storytelling.
The Museum, the only one in the U.S. focused on mollusks and the shells they create, needed to emphasize the importance of conserving and protecting these key species, while driving increased visitation to see the new hands-on experience.
More than 80 percent of the Museum’s guests are tourists, rather than residents of Sanibel. And most guests, called by the siren song of the beaches, don’t visit the Museum until their second or third visit to the island. PCI focused on showing those tourists that the Museum is a riveting “must-do,” not a second choice saved for stormy days.
