WILDLIFE CARE AND CONSERVATION ORGANIZATIONS

SHOWCASE

ENVIRONMENTAL SCIENCE COMMUNICATIONS

Brief into copy to set up the two selected case studies, Chimp Haven
and Save Giraffes Now.

SEE SELECTED CLIENT RESULTS
Georgia Aquarium Logo

DEEPEN UNDERSTANDING OF CONSERVATION EFFORTS

Georgia Aquarium turns to PCI for conservation storytelling strategy and media relations that amplify public awareness and engagement around their conservation science initiatives.

The Aquarium’s researchers are highly regarded for scientific advancements in dolphin health and whale shark conservation, but few people outside of the scientific community were aware of these efforts. PCI aimed to change that.

Strategic media relations efforts were coupled with enhanced social media and owned media strategies to amplify new, sharply focused conservation storytelling. Our team crafts timely media pitches and press releases, pitches to highly targeted reporters and outlets, and relentlessly secures interviews and placements.

KEY PROGRAM ACTIVITIES
Elevate national awareness of its conservation efforts supporting South African penguins, whale sharks and bottlenose dolphins.
Position the aquarium as a leader in conservation science
Timely media pitches and press releases, pitches to highly targeted reporters and outlets, and relentlessly secures interviews and placements
Social media strategies to elevate conservation storytelling across the Aquarium’s owned channels
Facilitated working sessions with staff and executives to integrate conservation stories into all communications
Communications strategy to support expansion plans for a new gallery featuring sharks – one of the most misunderstood species in the ocean — help guests develop “deeper appreciation for the important role sharks serve in the oceans and inspire them to join conservation efforts to protect our oceans.”
RESULTS
Secured major positive feature placements in the New York Times, Newsweek, The Atlantic, Scientific American, Reuters , CNN and many more
Enhanced conservation-focused storytelling increased the Aquarium’s visibility and attractiveness to new partners and sponsors, resulting in even more national media opportunities.
PCI helped the aquarium become recognized not only as the largest aquarium in the United States, but as a significant investor in the crucial conservation work that deepens our understanding of the relationship between people and the protection of marine wildlife.
The Nature Conservancy

ENVIRONMENTAL STORYTELLING WITH THE NATURE CONSERVANCY IN ILLINOIS (TNC)

The Nature Conservancy in Illinois (TNC) engages PCI to elevate its thought leadership through strategic story cultivation, traditional media relations and visual storytelling on climate change, environmental issues, land and wildlife conservation.

When COVID-19 began to dominate media attention in March, TNC sought ways to find its voice, and how to continue to tell a climate crisis story without appearing tone-deaf to the global pandemic. PCI helped TNC identify areas of greatest opportunity, how to craft a solution-based narrative, and provided strategy for the best timing and outlets to share their perspective. Our team deftly crafted and secured placements for OpEds and newsworthy conservation efforts across Illinois.

Our work with TNC covers writing media materials, crafting pitches and securing placements for a range of environmental topics from storm water management, to green infrastructure, wind energy, conservation easements, prairie restoration and much more.

ILLINOIS PRAIRIE CONSERVATIONS

DEEPEN UNDERSTANDING OF

CONSERVATION EFFORTS

Although Illinois is known as the Prairie State, 99 percent of its prairies have been lost.

We have worked with local cultural institutions Lincoln Park Zoo and the Peggy Notebaert Nature Museum to highlight the important scientific species recovery work underway throughout Illinois.

This includes close collaboration with public land managers, wildlife agencies, private foundations and NGOs who are working with the zoo and museum to restore wildlife and prairie habitat.

From butterflies to box turtles, green snakes to rattlesnakes, and even meadow jumping mice, PCI’s storytellers have secured extensive local, regional and national media interest and placements to increase public awareness about these conservation efforts.

High-value national media placements have included The Economist, CBS News, MSN, Associated Press and more.

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