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EDUCATION AND ENGAGEMENT SUPPORT

The Morton Grove Park District sought to educate their community about the needs of the Park District and its residents, and in particular, communicate accurate information about the Harrer Pool referendum project, which proposed replacing the pool based on community feedback. To do so, the Park District engaged PCI to create a communications plan, media relations campaign and digital strategy.

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KEY PROGRAM ACTIVITIES
Developed a communications plan, including key messaging
Prepared collateral materials to communicate facts about the Park District, including Q&A document and FAQ sheet
Conducted a training session to prepare spokespersons to share factual information about the Park District’s needs with the public
Identified media relations opportunities, developed media list, conducted media outreach and coordinated media inquiries
Developed a digital strategy roadmap including recommendations, guidelines, benchmarks and more
Monitored and optimize ad campaigns daily to improve results
RESULTS
The referendum successfully passed by a 2-to-1 margin in favor of replacing the pool.
Over 100 million Impressions resulting from nine placements in local publications, including the Chicago Tribune, Patch.com, the Bugle Newspaper and Plainfield Express.
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