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Posts by category

• Category: Awards
  • PCI Client Programs Win at PRSA Chicago Skyline Awards
  • Client Programs and PCI Team Members Recognized at Publicity Club of Chicago’s Golden Trumpet Awards
  • PCI Clients Recognized at Publicity Club of Chicago’s Golden Trumpet Awards
  • Client Programs Recognized at PRSA Chicago’s Skyline Awards
• Category: Best Practices
  • Two Ways to Track and Secure Your Digital Platform Passwords
• Category: Brand
  • We’re All Human: The Importance of Creating a Relatable Brand
  • Using Communications to Promote Health Equity
  • Video Marketing: Share Your Story in a Meaningful Way
  • Helpful Tips for Executing a Successful Digital Advertising Campaign
  • 7 Ways to Optimize Your End-Of-Year Giving Strategy
  • 5 Tips for Maximizing Your Nonprofit’s Google Ad Grant
  • Are You Ready to Tell Your Brand Story?
• Category: Communications
  • Best Practices for Hosting a Webinar
  • Celebrating Impact: Why We Work with Nonprofits
  • Engage Your Park District Community with Communications Planning: On-Demand Webinar
  • PCI Talk: Communications Planning Made Easy!
  • PCI Talk: The Do’s and Don’ts of Writing for Social Media
  • PCI Talk: What Makes An Agency a Good Fit?
  • PCI Talk: Welcome to the PCI Podcast!
  • Respect and Relationships Anchor Worldcom Group Strength, Endurance
  • 15 Years of Endangered Species Day: Much Work Lies Ahead
  • Communicating During COVID-19
  • Staying Connected from Home – Maximizing the Videoconferencing Experience
  • How to Use Your Digital Toolbox in a Nonprofit Communications Strategy
  • The Heart of Zoo and Aquarium Storytelling
  • Integrated Communications and Healthcare: Empowering Specialists to Connect with the Public
  • 5 Tips to Make Your Story Stand Out to Healthcare Journalists
  • Why we love the March for Science
• Category: Conservation
  • Remember the Tiniest, Not Just the Titans, on Endangered Species Day
• Category: Crisis Communications
  • Don’t Handle Crisis…Avoid It! Reputational Risk Management’s the Key
  • The 2020 COVID-19 Crisis and Your Communications Strategy: A Letter to CEOs
  • As CEO Confidence Plummets Worldwide, A Crisis Communications Plan Is Vital
  • Communicating in a Crisis: Who Does the Talking and How Do They Prepare?
  • Crisis Management Requires Planning and Speed in Digital Era
  • Words Matter: Good Writing is the Essence of Successful Crisis Communication
  • Take Our Crisis Readiness Assessment
  • Category: Reputation Awareness
    • Six Key Steps That Help Recover Your Reputation After a Crisis
• Category: Culture
  • COVID-19 Changed Everything. The Arts Have an Opportunity to Make a Permanent Change for the Better – it Just Might Save Them.
  • How to train your brain (and staff) to think differently
  • When the marketer becomes the target: Lessons from college admissions
• Category: Digital Strategies
  • Navigating the New Digital Landscape
  • Measuring the Success of Your Digital Campaign
  • Are Your Employees Part of Your Online Reputation Strategy?
  • Keeping It Positive: Digital Strategies Create Lasting Impact
• Category: Events
  • Category: Annual Meetings
    • How Associations Have Adapted Annual Meetings During the Pandemic
  • Category: Webinars
• Category: Fundraising
  • Giving Tuesday: Not Just for Fundraising Anymore
• Category: Media Relations
  • Four Tips to Maintain Brand Trust and Protect Your Reputation During a Social Media Crisis
  • How to get the media attention your scientific study deserves
  • Discerning fact from fiction…and what it has to do with satire
  • Science or scam: Vetting credible sources for journalists
• Category: Our Partners
  • Lasting Client Relationships Thrive on Shared Values, Partnership
• Category: Public Relations
  • Top PR Trends for 2020
• Category: Storytelling
  • Communicating Stories of Hope
  • The Power of Patient Storytelling
  • Making Messages Resonate with the Power of Storytelling
• Category: Thought Leadership
  • The Case for Nature: How COVID-19 has Changed the Way We Look at Our Natural World
  • Virtual Zoos? No Thanks
  • Want to Keep Them Reading? Write Tight
  • What “Empty the Tanks” and “Anti-Vaxxer” movements have in common and what zoos and aquariums can learn from the latter
• Category: Training
  • Category: Spokesperson
    • Bringing Calm to Chaos: How PCI Helps Clients Manage Crisis Communications
• Category: Uncategorized
  • Volunteers: The Life Blood of Charities
  • PCI’s Commitment to Meaningful Change
  • Women Who Make a Difference for Wildlife
  • Start-ups: Survive and Thrive During COVID-19
  • The Power of the Patient Story: Empathy, Trust and Comfort
  • Thought Leadership Can Position Companies for Success
  • Help Support Animals Affected by the Australian Wildfires
  • Social Media Tips for Nonprofits
  • Giving Tuesday is Coming…Is Your Organization Ready?
  • Top 5 Things to Consider When Hiring a Nonprofit Consultant
  • How a Business and Employees Both Gain in Giving
• Category: Writing
  • Telling medical stories without the jargon

Team member

• Michael Queroz
• Leigh Madden
• Mary Erangey
• Sharon Dewar
• Wendi Koziol, APR
• Pamela Oettel, MBA
• Jill Allread, APR
• Craig Pugh, APR