We work in all aspects of healthcare: with hospitals and medical schools, professional associations of physicians, dentists and other healthcare professionals; pharmaceutical and device manufacturers, providers of services and products, patient support groups and advocates, payers and credentialers.
This 360-degree perspective means that whatever area of healthcare our clients represent, we probably have experience with it. And it means we understand how all the pieces fit together, and how to pull them apart to develop specific strategies to help our clients achieve their individual goals, and to craft the right message for the right audience.
Healthcare Organizations Expertise and Experience
In any given year, PCI’s roster of clients includes at least 35 associations, representing doctors, lawyers, home inspectors, real estate agents, zoos and aquariums, IT professionals and others.
Associations appeal to a variety of stakeholders and speak to disparate audiences. Our clients’ communications goals and challenges are as diverse as the professions they represent, and require thoughtful, strategic tailored solutions.
We provide these solutions in a variety of ways – through long-term integrated communications campaigns or by jumping in to plan and implement a project or manage a crisis that might take weeks or months, or even just hours or days.
Associations Expertise and Experience
We understand nonprofits because we work with them every day. Our nonprofit organization clients cut across all areas of concentration and collectively represent more than half of our business.
We understand how to navigate board-staff relationships, launch capital campaigns, build government and community relationships, maximize budgets and protect and enhance reputations.
Nonprofit clients turn to PCI because they trust us to go the extra mile to deliver results. Our senior consultancy model ensures experienced strategists and counselors actively manage programs to ensure their success.
Nonprofits Expertise and Experience
PCI has extensive experience working with municipalities, park districts, schools, libraries and volunteer advocacy groups to help them develop a strategy for communicating a clear and compelling message to their audiences. They are messages that must do more than raise awareness and understanding. They need to motivate audiences to action that leads to a positive result. That means engaging them and encouraging them to care.
We know what’s involved in working with government and publicly funded entities: budget constraints, elected boards, disclosure requirements and open meetings laws, election cycles and grassroots volunteers and activists.
Civics and Government Entities Expertise and Experience
We have helped countless museums and entertainment venues make their case. We’ve successfully opened a number of iconic cultural organizations, national institutions, attractions, exhibits and outdoor experiences for museums, water parks, architecture centers, cruise lines and others. We partner with our clients to develop integrated campaigns that build buzz long before the doors open, deliver attendance to the event and sustain momentum long after the ribbon is cut.
We have years of experience helping navigate every imaginable institutional issue — from stolen artifacts to shrinking budgets — working with the organization’s leadership, boards and top donors, providing ongoing counsel and being there with 24/7 support when an issue arises.
Destinations and Culture Expertise and Experience
PCI’s clients include land conservancies, natural history museums, parks and nature preserves, animal sanctuaries, zoos and aquariums and their associations. We work with local, regional, national and international organizations and with NGOs, private foundations and nonprofits, and advocacy organizations. The impact we see from the work we do with them is concrete and measurable: increased attendance, public awareness and involvement, financial support and legal and regulatory action.
In our conservation work, we start with a respect for the environment and concern for its future, and a desire to participate in the essential and gratifying work our clients do. We know it takes more than that to help our clients succeed. It takes strategic thinking, creativity, diplomacy, negotiation skills and hard work to cut through the clutter and misinformation with messages that resonate, engage, convince and motivate.
Wildlife Care and Conservation Organizations Expertise and Experience
“I love working in healthcare and with our clients to amplify their voice and message. Whether it’s in an Emmy-nominated video, in traditional media, on social channels or with policymakers, I’m proud of how we help them make a difference.”
– Leigh Madden, Senior Vice President
“It’s an incredible experience to know that our communications help people find answers. I got a call one day from a mother who was desperate to find an alternative to spinal fusion surgery for her son, a promising high school athlete. More than two years after we led a client announcement of a new kind of cervical disc replacement, she found that news release online and called for a contact referral.”
– Mary M. Erangey, Senior Vice President
“Helping nonprofits shape communications and share meaningful stories of their impact brings me immense joy. It is a wonderful feeling knowing every day our work actively contributes to helping these organizations make a positive difference in the communities they serve, even more so during a global pandemic.”
“People turn to schools, municipalities, park districts and other entities for education, community support, and recreation and leisure opportunities. It is so gratifying to know that my work with these organizations helps connect them to their communities and respond to their needs.”
– Jackie Rachev, Senior Account Supervisor, Nonprofit Business and Government
DESTINATIONS AND CULTURE
“Our agency has helped open destinations across the country as well as ensured cultural institutions receive the recognition they deserve through strategic messaging and storytelling across a variety of channels. We hope to also help you share your mission, increase awareness, and drive visits – let’s talk!”
– Michael Queroz, Vice President, Digital
WILDLIFE CARE AND CONSERVATION ORGANIZATIONS
“It’s deeply fulfilling to work with wildlife care specialists and conservationists who are making discoveries and advancing practices that save species and protect our planet. We get the incredible privilege of combining our love of nature and science with a passion for journalism and communications.”
– Sharon Dewer, Senior Vice President, Wildlife Care and Conservation
WHAT TO EXPECT FROM PCI
We view our proposed work as a partnership and we hope you do as well. As with
any partnership, having clear expectations of one another will help ensure
success. We would like to make clear what you can expect from PCI, and what we
ask of you.