Environmental Storytelling

THE NATURE CONSERVANCY

SHOWCASE
The Nature Conservancy

ENVIRONMENTAL STORYTELLING WITH THE NATURE CONSERVANCY IN ILLINOIS

The Nature Conservancy in Illinois (TNC) engages PCI to elevate its thought leadership through strategic story cultivation, traditional media relations and visual storytelling on climate change, environmental issues, land and wildlife conservation.

When COVID-19 began to dominate media attention in March, TNC sought ways to find its voice, and how to continue to tell a climate crisis story without appearing tone-deaf to the global pandemic. PCI helped TNC identify areas of greatest opportunity, how to craft a solution-based narrative, and provided strategy for the best timing and outlets to share their perspective. Our team deftly crafted and secured placements for OpEds and newsworthy conservation efforts across Illinois.

Our work with TNC covers writing media materials, crafting pitches and securing placements for a range of environmental topics from storm water management, to green infrastructure, wind energy, conservation easements, prairie restoration and much more.

KEY TACTICS
Wrote and placed Op-Eds related to green infrastructure and climate change
Developed marketing campaigns and assets and traditional media relations earning coverage for prairie and wetland restoration and wildlife recovery efforts
Publicly launched its massive Illinois Climate Assessment report, a major scientific initiative involving more than a dozen authors and partners. Our team worked collaboratively with key partners, developing a media toolkit, talking points, and facilitating a virtual press conference that earned top tier, front-page media coverage
Partnered with TNC and Chicago Park District Natural Areas to develop and activate a marketing campaign to celebrate the 20-year anniversary of natural areas, with a goal of increasing public awareness, appreciation and visitation to the natural areas
Designed the 20-year anniversary logo, marketing collateral, developed a social media kit for community partners and activated digital advertising and media relations
MEDIA PLACEMENTS AND GRAPHICS
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