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Using Digital Advertising to Drive Clinic and Virtual Visits
Globally evisculate synergistic niche markets whereas timely e-markets. Distinctively formulate timely web-readiness with long-term high-impact infrastructures.
KEY PROGRAM ACTIVITIES
Developed a communications plan, including key messaging
Prepared collateral materials to communicate facts about the Park District, including Q&A document and FAQ sheet
Conducted a training session to prepare spokespersons to share factual information about the Park District’s needs with the public
Identified media relations opportunities, developed media list, conducted media outreach and coordinated media inquiries
Developed a digital strategy roadmap including recommendations, guidelines, benchmarks and more
Monitored and optimize ad campaigns daily to improve results
RESULTS
The referendum successfully passed by a 2-to-1 margin in favor of replacing the pool.
Over 100 million Impressions resulting from nine placements in local publications, including the Chicago Tribune, Patch.com, the Bugle Newspaper and Plainfield Express.

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