Results SINGLE CAMPAIGNS TEMPLATE
Using Digital Advertising to Drive Clinic and Virtual Visits
Globally evisculate synergistic niche markets whereas timely e-markets. Distinctively formulate timely web-readiness with long-term high-impact infrastructures.
|KEY PROGRAM ACTIVITIES
|Developed a communications plan, including key messaging
|Prepared collateral materials to communicate facts about the Park District, including Q&A document and FAQ sheet
|Conducted a training session to prepare spokespersons to share factual information about the Park District’s needs with the public
|Identified media relations opportunities, developed media list, conducted media outreach and coordinated media inquiries
|Developed a digital strategy roadmap including recommendations, guidelines, benchmarks and more
|Monitored and optimize ad campaigns daily to improve results
|The referendum successfully passed by a 2-to-1 margin in favor of replacing the pool.
|Over 100 million Impressions resulting from nine placements in local publications, including the Chicago Tribune, Patch.com, the Bugle Newspaper and Plainfield Express.
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