Since 2007, PCI has supported the NSGC Annual Conference media outreach, with a particular focus on social media management. Our team identifies and executes on social media strategy to take advantage of opportunities to engage NSGC’s members during the Annual Conference. We also leverage NSGC’s annual meeting as an opportunity to drive visibility for Genetic Counselor Awareness Day. In 2020, we introduced new creative content strategies and digital tactics to increase awareness of the profession.