Genetic Counselors’ Annual Meeting

NATIONAL SOCIETY OF GENETIC COUNSELORS (NSGC)

SHOWCASE
NSGC

AMPLIFYING MEDIA COVERAGE AMONG HEALTH PROFESSIONALS AROUND GENETIC COUNSELORS’ ANNUAL MEETING

Since 2007, PCI has supported the NSGC Annual Conference media outreach, with a particular focus on social media management. Our team identifies and executes on social media strategy to take advantage of opportunities to engage NSGC’s members during the Annual Conference. We also leverage NSGC’s annual meeting as an opportunity to drive visibility for Genetic Counselor Awareness Day. In 2020, we introduced new creative content strategies and digital tactics to increase awareness of the profession.

Annual Meeting Photo and Blurb
ONSITE SOCIAL MEDIA RESPONSIBILITIES
Twitter Q&As during conference sessions
Twitter Meet-up so followers can meet each other in real life
Office hours in the exhibit hall to educate members on social media and media relations best practices
Live tweeting efforts with NSGC experts and Digital Ambassadors
Daily reports about online feedback and top influencers at the conference
RESULTS: Twitter
1.4% Increase in Twitter followers
399% Growth in organic impressions
2.3 Engagement rate (higher than industry average)
#GCChat Hashtag trended on Twitter
RESULTS: Facebook
.4% Increase in total fans
72% Growth in organic impressions
19% Engagement rate
GENETIC COUNSELORS’ ANNUAL MEETING
KEEP IN TOUCH
color
https://pcipr.com/wp-content/themes/hazel-2021/
https://pcipr.com/
#c1c1c1
style1
paged
Loading posts...
/nas/content/live/pcipr/
#
on
none
loading
#
Sort Gallery
on
no
yes
off
off
off