Georgia Aquarium turns to PCI for conservation storytelling strategy and media relations that amplify public awareness and engagement around their conservation science initiatives.
The Aquarium’s researchers are highly regarded for scientific advancements in dolphin health and whale shark conservation, but few people outside of the scientific community were aware of these efforts. PCI aimed to change that.
Strategic media relations efforts were coupled with enhanced social media and owned media strategies to amplify new, sharply focused conservation storytelling. Our team crafts timely media pitches and press releases, pitches to highly targeted reporters and outlets, and relentlessly secures interviews and placements.