Georgia Aquarium

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SHOWCASE

TELLING GEORGIA AQUARIUM’S CONSERVATION STORY

Georgia Aquarium turns to PCI for conservation storytelling strategy and media relations that amplify public awareness and engagement around their conservation science initiatives.

The Aquarium’s researchers are highly regarded for scientific advancements in dolphin health and whale shark conservation, but few people outside of the scientific community were aware of these efforts. PCI aimed to change that.

Strategic media relations efforts were coupled with enhanced social media and owned media strategies to amplify new, sharply focused conservation storytelling. Our team crafts timely media pitches and press releases, pitches to highly targeted reporters and outlets, and relentlessly secures interviews and placements.

KEY PROGRAM ACTIVITIES
Elevate national awareness of its conservation efforts supporting South African penguins, whale sharks and bottlenose dolphins.
Position the aquarium as a leader in conservation science
Timely media pitches and press releases, pitches to highly targeted reporters and outlets, and relentlessly secures interviews and placements
Social media strategies to elevate conservation storytelling across the Aquarium’s owned channels
Facilitated working sessions with staff and executives to integrate conservation stories into all communications
Communications strategy to support expansion plans for a new gallery featuring sharks – one of the most misunderstood species in the ocean — help guests develop “deeper appreciation for the important role sharks serve in the oceans and inspire them to join conservation efforts to protect our oceans.”

RESULTS
Secured major positive feature placements in the New York Times, Newsweek, The Atlantic, Scientific American, Reuters , CNN and many more
Enhanced conservation-focused storytelling increased the Aquarium’s visibility and attractiveness to new partners and sponsors, resulting in even more national media opportunities.
PCI helped the aquarium become recognized not only as the largest aquarium in the United States, but as a significant investor in the crucial conservation work that deepens our understanding of the relationship between people and the protection of marine wildlife.

Storytelling: Infographics and Videos

Media Placement: New York Times

Media Placement: Newsweek

Media Placement: Scientific American

Media Placement: The Atlantic

Media Placement: Reuters

Communications and Training

BACK TO RESULTS


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Georgia Aquarium

SHOWCASE

TELLING GEORGIA AQUARIUM’S CONSERVATION STORY

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