Atlanta’s Georgia Aquarium partnered with PCI to elevate national awareness of its conservation efforts supporting South African penguins, whale sharks and bottlenose dolphins. From successfully positioning the aquarium as a leader in conservation science to designing creative infographics and ghostwriting bylined articles for a marine biologist, PCI helped the aquarium become recognized not only as the largest aquarium in the United States, but as a significant investor in the crucial conservation work that deepens our understanding of the relationship between people and the protection of marine wildlife.

Strategic media relations efforts were coupled with enhanced social media and owned media strategies to amplify new, sharply focused conservation storytelling. Our team crafts timely media pitches and press releases, pitches to highly targeted reporters and outlets, and relentlessly secures interviews and placements.