Deepen Understanding of Conservation Efforts

GEORGIA AQUARIUM

SHOWCASE
Georgia Aquarium Logo

CONSERVATION STORYTELLING STRATEGY AND MEDIA RELATIONS THAT AMPLIFY PUBLIC AWARENESS AND ENGAGEMENT AROUND THEIR CONSERVATION SCIENCE INITIATIVES

Atlanta’s Georgia Aquarium partnered with PCI to elevate national awareness of its conservation efforts supporting South African penguins, whale sharks and bottlenose dolphins. From successfully positioning the aquarium as a leader in conservation science to designing creative infographics and ghostwriting bylined articles for a marine biologist, PCI helped the aquarium become recognized not only as the largest aquarium in the United States, but as a significant investor in the crucial conservation work that deepens our understanding of the relationship between people and the protection of marine wildlife.

Strategic media relations efforts were coupled with enhanced social media and owned media strategies to amplify new, sharply focused conservation storytelling. Our team crafts timely media pitches and press releases, pitches to highly targeted reporters and outlets, and relentlessly secures interviews and placements.

KEY TACTICS
Elevate national awareness of its conservation efforts supporting South African penguins, whale sharks and bottlenose dolphins
Position the aquarium as a leader in conservation science
Timely media pitches and press releases, pitches to highly targeted reporters and outlets, and relentlessly secures interviews and placements
Social media strategies to elevate conservation storytelling across the Aquarium’s owned channels
Facilitated working sessions with staff and executives to integrate conservation stories into all communications
Communications strategy to support expansion plans for a new gallery featuring sharks – one of the most misunderstood species in the ocean — help guests develop “deeper appreciation for the important role sharks serve in the oceans and inspire them to join conservation efforts to protect our oceans.”
RESULTS
Secured major positive feature placements in the New York Times, Newsweek, The Atlantic, Scientific American, Reuters , CNN and many more
Enhanced conservation-focused storytelling increased the Aquarium’s visibility and attractiveness to new partners and sponsors, resulting in even more national media opportunities.
PCI helped the aquarium become recognized not only as the largest aquarium in the United States, but as a significant investor in the crucial conservation work that deepens our understanding of the relationship between people and the protection of marine wildlife.
MEDIA PLACEMENTS AND GRAPHICS
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