Influencer Program

CHICAGO’S FIRST LADY CRUISES AND MERCURY, CHICAGO’S SKYLINE CRUISELINE

SHOWCASE
CFL Mercury

KEY SOCIAL INFLUENCERS TO REACH NEW TARGET AUDIENCES

As part of the overarching communications plan for sister brands Chicago’s First Lady Cruises and Mercury, Chicago’s Skyline Cruiseline, PCI conducted media outreach to elevate the cruises’ profiles among local, regional, and national media. In addition to traditional media, PCI identified key social influencers to reach new target audiences.

KEY TACTICS
Identified mommy/family bloggers and influencers focusing on pets, health/wellness and yoga, architecture, and other unique cruises brand attributes
Invited influencers aboard a variety of cruises pertinent to audience interests
RESULTS AND OUTCOMES
Secured more than 10 influencer engagements resulting in more than 30 posts with a total reach of more than 644K
Elevated visibility of Chicago’s First Lady Cruises specialty cruises including the new Capture Chicago Photography Cruise
KEEP IN TOUCH
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