Showcasing Brand Uniqueness Through Social Media

CHICAGO’S FIRST LADY CRUISES AND MERCURY, CHICAGO’S SKYLINE CRUISELINE

SHOWCASE
CFL Mercury

DEFINING EACH BRAND’S UNIQUE VOICE AND TONE

Despite having two distinct two sister cruiselines, social media content for both brands was nearly identical. In alignment with the comprehensive communications plan, PCI developed a social media strategy playbook to guide content and define each brand’s unique voice and tone.

KEY TACTICS AND APPROACH
Conducted an audit of CFL and Mercury Cruises’ existing social media presence
Conduced a high-level website and keyword audit
Analyzed competitive landscape for insights on how competitors position themselves and engage social audiences
Developed social media strategy with content focus areas, objectives, content ideas and cadence
Developed a response matrix with approach to engaging with social audiences
Introduced an educational, inspirational voice for Chicago’s First Lady Cruises and an entertaining, colloquial voice for Mercury Cruises
KEEP IN TOUCH
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