Integrated Communications

CRADLES TO CRAYONS

SHOWCASE
C2C Logo

BUILDING BRAND AWARENESS TO INCREASE VOLUNTEERISM AND DONATIONS

In 2016, national nonprofit Cradles to Crayons (C2C) opened its third operation in Chicago to further its mission in the Chicagoland area. C2C provides children birth through age 12, living in homeless or low-income situations, with the essential items needed to thrive, free of charge. In 2018, the young nonprofit came to PCI for help elevating their presence in Chicago through media relations and establishing themselves as a place for volunteerism in the Chicago community. Our work is ongoing and has expanded to include digital advertising, social media strategy and content development to support key events and initiatives like their Gear Up for Winter and Ready for School campaigns.

KEY PROGRAM ACTIVITIES
In support of Cradles to Crayons’ communications goals, PCI developed a message framework focused on four pillars of communication, which included research-based proof points and examples to create localized, compelling messages that speak to the heart of the organization and its determination to empower Chicago’s children by providing them with the essentials they need to thrive at home, in school and at play.
Following the development of the message framework, PCI worked with Cradles to Crayons to develop a tailored communications plan, which includes key events, local and national media relations opportunities and priority communications channels to reach Cradles to Crayons’ goals.
Using the communications plan and message framework as the foundation, PCI developed a comprehensive content marketing strategy to guide the development of content across social media, website and email. The content marketing strategy provides strategies to elevate the nonprofit’s online presence to highlight the impact they are making in the community, encourage volunteerism and inform audiences of the barriers that lead to school absenteeism and ultimately, add to the cycle of poverty.
PCI provides ongoing media relations in support of key initiatives like Gear Up for Winter, a campaign to provide winter essentials to children, and Ready for Learning, a campaign to provide 50,000 backpacks filled with learning essentials to Chicagoland kids.
RESULTS
195 media placements
215 Million audience reach
Strategic communications plan and key messages
Comprehensive content marketing strategy
INTEGRATED COMMUNICATIONS
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