Template- Use Cases W/Campaigns Button

HomeTemplate- Use Cases W/Campaigns Button
SHOWCASE
welcome logo HBH Logo Small e1620837114373

RAISING AWARENESS
AND DRIVING ACTION

Long-time client Howard Brown Health (HBH), founded in 1974, is the Midwest’s largest, lesbian, gay, bisexual, transgender, and queer (LGBTQ) nonprofit health care organization that provides diverse health and social services to more than 35,000 adults and youth each year at 11 clinics throughout the Chicago area.

Since 2017, PCI has strategized and managed HBH’s digital advertising efforts through Google Ads (search and display) and mobile advertising campaigns that promoted the organization as a leading provider of comprehensive health care solutions. Past campaigns have included raising awareness of health insurance open enrollment, usage of PrEP treatment, and increasing visits to clinics, among others. Collectively, our digital advertising work has received six award recognitions from industry public relations and marketing groups.

Sort by Campaigns

young girl
Using Digital Advertising to Drive Clinic and Virtual Visits
Globally evisculate synergistic niche markets whereas timely e-markets. Distinctively formulate timely web-readiness with long-term high-impact infrastructures.
KEY PROGRAM ACTIVITIES
Developed a communications plan, including key messaging
Prepared collateral materials to communicate facts about the Park District, including Q&A document and FAQ sheet
Conducted a training session to prepare spokespersons to share factual information about the Park District’s needs with the public
Identified media relations opportunities, developed media list, conducted media outreach and coordinated media inquiries
Developed a digital strategy roadmap including recommendations, guidelines, benchmarks and more
Monitored and optimize ad campaigns daily to improve results
RESULTS
The referendum successfully passed by a 2-to-1 margin in favor of replacing the pool.
Over 100 million Impressions resulting from nine placements in local publications, including the Chicago Tribune, Patch.com, the Bugle Newspaper and Plainfield Express.

SAMPLE WORK

slide 1
imageslider background3
webiste portfolio hero
Screen Shot 2021 01 13 at 7.30.59 PM
webiste portfolio HBH
webiste portfolio hero HBH 3
Image Slide 2
White Brown Cow
Image Slide 3
Grizzly Bear
webiste_portfolio_hero
Screen Shot 2021-01-13 at 7.30.59 PM
webiste_portfolio_HBH
webiste_portfolio_hero_HBH_3
previous arrowprevious arrow
next arrownext arrow
Shadow

Sample Title

Category

KEEP IN TOUCH
color
https://pcipr.com/wp-content/themes/hazel-2021/
https://pcipr.com/
#c1c1c1
style1
paged
Loading posts...
/nas/content/live/pcipr/
#
on
none
loading
#
Sort Gallery
on
no
yes
off
off
off