Referendum Digital Education

BLOOMINGDALE PARK DISTRICT

SHOWCASE
Bloomingdale Park District 1

THE VALUE OF PARKS MEASURED AT THE BALLOT BOX

After two failed referenda seeking to fund badly needed improvements to existing capital assets, the Bloomingdale, Ill. Park District was referred to PCI by another park district we worked with to create and implement a successful voter education campaign.

After reviewing the findings of the Park District’s previous research and history in the community, it became clear that the Park District needed to demonstrate a deep understanding of residents’ desires and a willingness to solicit their input. PCI developed messaging, spokesperson training and materials, and a social media strategy to help bolster community relations efforts and targeted media outreach.

OBJECTIVES
Receive approval from Park District voters for the $10 million referendum
Achieve accurate news media reporting about BPD capital project needs and the referendum in at least 70% of all media coverage
Secure news stories with a positive or neutral tone toward the BPD 
RESULTS
100% of news coverage was positive or neutral and 
accurately reported all facts about the referendum
2 community discussion groups facilitated
Referendum approved
SOCIAL MEDIA POSTS
KEEP IN TOUCH
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