Media Relations and Social Media Strategies

AARP ILLINOIS

SHOWCASE
AARP IL

ENGAGING COMMUNITIES AND MOBILIZING VOLUNTEERS FOR AARP ILLINOIS

PCI developed and executed a social media strategy for AARP Illinois to elevate the organization’s social media presence, nurture relationships with its partners, members and stakeholders, and mobilize volunteers as advocates on social media.

KEY PROGRAM ACTIVITIES
Conducted quantitative and qualitative analysis of AARP Illinois’ social media analytics and competitive landscape.
Reimagined AARP Illinois’ social media presence through refreshed content strategy and community management approach.
Incorporated user-generated content and video storytelling to empower and mobilize volunteers in advocacy initiatives.
RESULTS
427%Increase in Facebook engagement
277%Increase in Facebook reach
10.7KAverage views per Facebook Live
KEEP IN TOUCH
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