Brands are so much more than faceless entities. They are the people behind-the-scenes, those eager to engage and relate to you and your audiences. In a world where it can be difficult to tell whether you’re talking to a human or a bot, modern day communicators must remember one important thing: be human.
Many of us spend our days in front of various screens (I’m guilty of using multiple screens at once), and as this remains the norm, humanizing communications becomes more and more difficult. However, we still yearn for personal connections, now more than ever in the aftermath of COVID-19. So, what can your brand do to show your human side?
Putting your staff front-and-center and sharing behind-the-scenes content helps you connect with your audiences and introduce them to the humans behind the brand, breathing life into the content.
Customers, audiences and potential clients are more likely to want to engage with you if they can see who they are engaging with. Don’t keep your employees under wraps – include them and work together to facilitate interactions between staff and other stakeholders. On that note, don’t use stock images of your staff. Get real photos and encourage them to get involved and become brand advocates.