Archive for the
‘Thought Leadership’ Category

On Earth Day’s 50th anniversary, let’s recognize and celebrate our need for nature. Mandated sheltering in place in many communities around the globe not only keeps us from interacting with others, but it has limited many from experiencing and benefiting from nature beyond our windows. The “timeout” from being outdoors and walking through parks and [...]
Technology has evolved how we engage and experience the world. Some ideas seem desirable – until we put them into practice and allow their shortcomings to surface. The COVID-19 shelter-in-place ordinances are putting many concepts to the test, including remote working environments, home-schooling, and virtual nature experiences. There are mixed results and many lessons being [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]

March 12, 2020

Thought Leadership

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How to Be Merciless When You Edit “Write drunk, edit sober” – often misattributed to Ernest Hemingway – is a phrase I love. While some believe it merely an excuse for alcoholism, I prefer not to take it so literally. To me, it means write freely and edit fiercely. It’s not easy. But it’s important [...]
Sharon Dewar Senior Vice President The past few weeks have seen several tourism companies climb aboard the bandwagon of those opposed to keeping marine mammals in aquariums and zoos. The reason cited is familiar rhetoric frequently espoused by animal rights groups, but lacking in credible evidence to substantiate the claims. Rhetoric shapes public perception, and [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
Sharon Dewar Senior Vice President The science of navigating media embargoes Dear Scientists, We get it. Science has a communications problem. Credible science is under attack – from discrediting climate science to defunding scientific initiatives across multiple national agencies and the removal of scientists from important government-appointed positions. The level of anti-science rhetoric and public [...]

September 14, 2017

Culture, Thought Leadership

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Wendi Koziol Senior Vice President, Managing Director We all want to be creative in our jobs, to come up with the big idea that leads to success. But we often convince ourselves we don’t have time to be creative because we’re too busy getting our work done. Creativity doesn’t have to be time consuming, but [...]
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