As most offices have gone virtual, webinars have become an alternate way to connect with clients, members, and other key audiences from afar and continue to provide value. But where to begin? We’ve put together some best practices learned from our own experiences to give you a jump-start. Create Anticipation Is your topic meeting a [...]
Today is National Nonprofit Day, a day set aside to recognize the difference nonprofits and charities make in their communities and around the globe, creating a positive impact and changing the world. Our agency is driven by purpose, the drive to help our clients make a difference in the world and help those who need [...]
Brands are so much more than faceless entities. They are the people behind-the-scenes, those eager to engage and relate to you and your audiences. In a world where it can be difficult to tell whether you’re talking to a human or a bot, modern day communicators must remember one important thing: be human. Many of us spend our days [...]
As pools open and summer camps begin, your neighbors are beginning to think about how they can get out of the house this summer and engage with the community in fun and enriching ways. As a park district, you are also thinking about how you can reach your community and position yourself as a go-to [...]
The COVID-19 pandemic has highlighted the increased need for health equity advocacy, awareness and public education. When it comes to advancing public health, effective healthcare communication can improve the quality of services offered to culturally diverse communities. With the Biden-Harris administration’s recent announcement that billions of federal dollars will help communities hit hardest by the [...]
Telling a story involves more than just words. The way your audience feels when they walk away from your content doesn’t happen organically, but as a result of strategic thinking about colors, timing, images, aesthetic, flow and numerous other details. From storyboard to end product, PCI’s digital and design team thinks through every aspect of [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 4: Communications Planning Made Easy! [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 3: The Do’s and Don’ts [...]
A well-crafted digital advertising campaign can help you attract, engage, and convert your target audience and reach your campaign goals. Here are two tips on how to maximize your digital advertising investment. Know your target audience The more you understand about your audience, the more powerful your digital marketing efforts will be. The key to [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 2: PCI Talk: What Makes [...]
