Case Studies Howard Brown

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RAISING AWARENESS AND DRIVING ACTION

Long-time client Howard Brown Health (HBH), founded in 1974, is the Midwest’s largest, lesbian, gay, bisexual, transgender, and queer (LGBTQ) nonprofit health care organization that provides diverse health and social services to more than 35,000 adults and youth each year at 11 clinics throughout the Chicago area.

Since 2017, PCI has strategized and managed HBH’s digital advertising efforts through Google Ads (search and display) and mobile advertising campaigns that promoted the organization as a leading provider of comprehensive health care solutions. Past campaigns have included raising awareness of health insurance open enrollment, usage of PrEP treatment, and increasing visits to clinics, among others. Collectively, our digital advertising work has received six award recognitions from industry public relations and marketing groups.

FEATURED WORK

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HBH Thumbnail Open Enrollment
HBH Thumbnail PrEP
HBH Thumbnail Census
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